September 15, 2023
"Lynn Berry's ongoing dedicated patriotic efforts in her role with Branson/Lakes Area Chamber of Commerce and CVB ... starting with a perpetual invitation to USA Patriotism! in 2012 to attend the Branson Veterans Week held annually November 5-11th ... that has resulted in a wide range of patriotic content ... including interactions with veterans, active military, and many other patriots ... to the USA Patriotism! site and its social media channels along with videos at its popular YouTube channel ... has very deservingly earned Patriots Hall of Honor induction!"
David G. Bancroft
USA Patriotism! Founder/Owner
Director of Missouri Division of Tourism Stephen Foutes' following statement announcing Lynn Berry's 2023 induction to the Missouri Tourism Hall of Fame ... underscores her deserving recognition in the Patriots Hall of Honor...
"Many changes have taken place in Branson’s tourism scene during the last decade and a half, but there has been one constant there to tell the story. That constant is Lynn Berry, this year’s Missouri Tourism Hall of Fame inductee.
Whether focused on attractions in Branson, supporting an initiative to spotlight the Ozarks or working on a Division of Tourism project, Lynn Berry knows how to bring attention to Missouri. Thanks in large part to her efforts, Southwest Missouri has been featured on The Today Show, its golf courses have achieved national recognition and its attractions have been the focus of countless television and print features.
Lynn joined the staff of the Branson/Lakes Area Chamber of Commerce and CVB in 2007 as its public relations director. In 2012, she became the organization’s director of communications. For Lynn, good PR comes down to forging strong relationships with the news media and travel journalists.
Along with the Branson community, Lynn garners much love and respect from her peers, who describe her as upbeat, professional, willing to offer advice and exchange ideas. As a PR practitioner, Lynn’s efforts speak for themselves. She has helped generate more than $180 million in ad value during the last 10 years.
In addition, she knows how to deal with challenges. Lynn was a leading voice when the Branson area was hit by a tornado a decade ago, and during the pandemic impacted year of 2020, her work to support tourism gave the Branson CVB a 46-to-1 return on its public relations investments.
While she is used to garnering headlines for others, Lynn’s passion for promoting Missouri and the impact she has had on the statewide tourism industry truly are front-page news."
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