Coast Guard Recruiting Liaison Program
Coast Guard Annie Sheehan
July 15, 2022
Because of COVID-19 challenges and economic
pressures, labor shortages are abound across industries, and the
military is no exception.
Currently, all six military
branches are vying for a slim percentage of young people who qualify
for military service, which means the Coast Guard has needed to put
in extra energy toward recruitment efforts.
U.S. Coast Guard recruiting staff at the Los Angeles recruiting office on June 14, 2017. (U.S. Coast Guard photo)
To attract new talent to join the
workforce, the Coast Guard recently launched the Recruiting Liaison
Program. Lt. Aloysius Juwana explained how, “Recruiting Liaisons are
not recruiters; they act as a bridge between their unit and the
local recruiting office to increase community awareness and
engagement that will lead to recruitment.”
with an O-6 at the helm and have over 100 members are required to
designate a Recruiting Liaison. Smaller units are also highly
encouraged to elect a Recruiting Liaison to carry out the following
responsibilities and activities:
Everyone is a Recruiter (EIAR) efforts in their own units.
Schedule officer interviews and
coordinate outreach and engagement opportunities.
Invite the public to the unit and
showcase what the Coast Guard does, whether in small ad-hoc
groups or large-scale “Mission Day” demonstrations.
Increase the Coast Guard’s visibility
via social media campaigns or local news releases.
Provide interested candidates or
students with real exposure to the Coast Guard through unpaid
internships, college or high school credit, or community service
Organize community service programs,
such as arranging a beach cleanup or adopting a Little League
Maintain an active social media
presence that includes images and stories of the unit’s
accomplishments, particularly junior members with whom recruits
are likely to connect.
Display the unit’s mission using
physical objects such as a trailered small boat, a static helo,
a bin of salty life rings, or expired body armor.
Volunteer with local organizations to
make a difference to their mission.
Engage folks in the service and retail
economy and let them know about the Coast Guard.
Wear the uniform or recognizable Coast
Guard gear when in public.
The list is not exhaustive ... Go to
GoCoastGuard.com/MAX for more information.
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