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Coast Guard Recruiting Liaison Program
by U.S.
Coast Guard Annie Sheehan
July 15, 2022
Because of COVID-19 challenges and economic
pressures, labor shortages are abound across industries, and the
military is no exception.
Currently, all six military
branches are vying for a slim percentage of young people who qualify
for military service, which means the Coast Guard has needed to put
in extra energy toward recruitment efforts.
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U.S. Coast Guard recruiting staff at the Los Angeles recruiting office on June 14, 2017. (U.S. Coast Guard photo)
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To attract new talent to join the
workforce, the Coast Guard recently launched the Recruiting Liaison
Program. Lt. Aloysius Juwana explained how, “Recruiting Liaisons are
not recruiters; they act as a bridge between their unit and the
local recruiting office to increase community awareness and
engagement that will lead to recruitment.”
Shore commands
with an O-6 at the helm and have over 100 members are required to
designate a Recruiting Liaison. Smaller units are also highly
encouraged to elect a Recruiting Liaison to carry out the following
responsibilities and activities:
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Promote
Everyone is a Recruiter (EIAR) efforts in their own units.
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Schedule officer interviews and
coordinate outreach and engagement opportunities.
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Invite the public to the unit and
showcase what the Coast Guard does, whether in small ad-hoc
groups or large-scale “Mission Day” demonstrations.
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Increase the Coast Guard’s visibility
via social media campaigns or local news releases.
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Provide interested candidates or
students with real exposure to the Coast Guard through unpaid
internships, college or high school credit, or community service
hours.
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Organize community service programs,
such as arranging a beach cleanup or adopting a Little League
field.
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Maintain an active social media
presence that includes images and stories of the unit’s
accomplishments, particularly junior members with whom recruits
are likely to connect.
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Display the unit’s mission using
physical objects such as a trailered small boat, a static helo,
a bin of salty life rings, or expired body armor.
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Volunteer with local organizations to
make a difference to their mission.
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Engage folks in the service and retail
economy and let them know about the Coast Guard.
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Wear the uniform or recognizable Coast
Guard gear when in public.
The list is not exhaustive ... Go to
GoCoastGuard.com/MAX for more information.
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U.S. Coast Guard
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